Linda Powell Inducted into the "Legends of the Outdoors" Hall of Fame

North Haven, CT – Garry Mason’s “Legends of the Outdoors” inducted Linda Powell, Director of Media Relations at O.F. Mossberg & Sons, Inc., into its Hall of Fame in recognition of her dedication to the outdoor industry, promotion of our hunting heritage and her efforts in furthering conservation. The event was held in Nashville, Tennessee, on Saturday, August 25, 2018.  

Linda Powell, pictured on the right, receives her Hall of Fame plaque from Garry Mason, center, and Ray Eye, left.

Linda Powell, pictured on the right, receives her Hall of Fame plaque from Garry Mason, center, and Ray Eye, left.

Born and raised in North Carolina, Powell did not discover her passion for the outdoors until later in life. Hired by a firearms company in her thirties, having never shot a firearm, she went on her first hunt a year later and has never looked back. She has over 20 years’ experience in the firearms industry and currently serves as Director of Media Relations at O.F. Mossberg & Sons, Inc.  She is also passionate about mentoring new hunters to participate in the shooting sports.  Powell’s commitment goes beyond her day job; she is a Life Member of the Rocky Mountain Elk Foundation (RMEF) and former RMEF Board Member (2010 – 2016), Benefactor Member of the NRA, member of the Boone and Crockett Club and Safari Club International as well as other conservation groups.

“It’s a tremendous honor, and incredibly humbling, to be recognized by your peers,” commented Powell. “I have been very fortunate to work in the firearms industry over the past 20+ years and share my passion for the outdoors, hunting and the shooting sports. Powell continued, “In accepting this honor, I must acknowledge the many people who mentored and encouraged me throughout my journey.”

“A legend in her own right, Linda is one of the most well respected people in the shooting sports industry and we are proud to have her as part of the Mossberg team,” said John MacLellan, Vice President of Sales and Marketing for Mossberg. “On behalf of all of us at Mossberg, we’d like to take this opportunity to offer Linda the most sincere congratulations on this major achievement.”

Joining Powell in this year’s class of Hall of Fame inductees are Charlie Brewer, Jr.; John McAteer; Doug Minor; Jim Scoutten; Jimmy Sites; and Orlando Wilson.

About “Legends of the Outdoors” National Hall of Fame
Founded by Garry Mason in 2002, “The Legends of the Outdoors” National Hall of Fame was established to recognize outdoor sportsmen and sportswomen who, through countless hours of hard work and devotion to the outdoors in hunting and fishing, have played an integral part in setting the standards and guidelines for the rest of the outdoor world to follow.

About O.F. Mossberg & Sons, Inc.
Founded in 1919, O.F. Mossberg & Sons, Inc. is the oldest family-owned firearms manufacturer in America, and is the largest pump-action shotgun manufacturer in the world. Leading the way with over 100 design and utility patents to its credit, and standing as the first ISO 9001 Certified long-gun manufacturer, Mossberg is considered to be one of the most innovative firearms manufacturers in U.S. History. For more information on commercial, special purpose, law enforcement and military shotguns, rifles and accessories, please visit their website at  

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Hobie Revolutionizes an Icon with the All-New Mirage Outback®

For immediate release: August 28, 2018


OCEANSIDE, CALIFORNIA – Hobie, the leading manufacturer of pedal kayaks and other premium watercraft, today announce a new evolution of the world’s most popular pedal kayak, the Mirage Outback. The new Outback blends technical innovation and twenty years of consumer feedback to continue the Mirage’s position as the best kayak on the water.

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This Outback reflects decades of refinement, consumer feedback, and innovation. A sleeker, fine-tuned hull design allows the Outback to cut through the water quietly and more quickly. The wider, 34” standing deck works beautifully as a casting platform for anglers and provides more space and stability. The MirageDrive 180 with Turbo Fins now comes standard in all Outback kayaks and delivers superior speed and thrust, with the ability to quickly shift into full-power reverse. The new drop-down rudder maximizes durability and maneuverability, while the addition of dual steering makes for ambidextrous control.

It transforms the most trusted pedal kayak on the market into a truly legendary companion on the water. Ready to take on your most ambitious excursions, the new Hobie Outback is here.

The new Outback will be available for purchase through Hobie dealers this fall, at a starting MSRP of $2799. 

Matt Aboussie, Backbone Media
(970) 963-4873 ext. 148 

Bass Pro Shops named number two hottest retailer in America


SPRINGFIELD, Mo. – The National Retail Federation (NRF), the world’s largest retail trade association representing more than 18,000 companies from the United States and more than 45 countries, has named Bass Pro Shops the number two hottest retailer in America ahead of Amazon, PetSmart, IKEA, Verizon and many others.

According to the NRF:

Bass Pro Shops has been growing steadily for several years as outdoor pursuits such as hiking, camping and fishing have been rising, says David Marcotte, senior vice president at Kantar Consulting. “Each has a very widespread set of requirements for participation, from $20 shoes to $20,000 boats,” Marcotte says. “Given this, retailers have a great amount of space to create value for nearly all shopper segments.”

Bass Pro has made regular appearances in the Hot 100, but none as high as this year’s No. 2 ranking after completing a prolonged acquisition of Cabela’s last September. In May, Bass Pro announced an expanded alliance with Sunglass Hut to open shops inside 160 Bass Pro Shops and Cabela’s locations. The partnership dates back to 2015, when Bass Pro recycled the Pyramid in Memphis from a sports arena and entertainment venue into a 535,000-square-foot retail space that included a Sunglass Hut inside the Bass Pro Shops.

In 2017, Bass Pro Shops joined forces with Cabela’s to offer the ‘best-of-the-best’ experience for all outdoor enthusiasts with superior products, dynamic locations and outstanding customer service. The company boasts unmatched offerings spanning premier destination retail, outdoor equipment manufacturing, world-class resort destinations and more.

“Our company is guided by the principles of genuinely friendly service and quality products and experiences offered at an exceptional value each and every time,” said destination retail pioneer, founder and leader Bass Pro Shops Johnny Morris. “This recognition is a tribute to all of our remarkable and passionate outfitters who work hard every day to make sure every customer experience is a positive one.”

Bass Pro Shops was founded in 1972 when Morris, an avid young angler, began selling tackle on eight square feet of shelf space in his father’s liquor store in Springfield, Missouri. Today, Bass Pro Shops and Cabela’s welcome more than 200 million visitors annually to its 200 retail and marine center locations across North America and is a national leader in protecting wildlife habitat and connecting new audiences to the outdoors.

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About Bass Pro Shops 
Bass Pro Shops is North America’s premier outdoor and conservation company. Founded in 1972 when avid young angler Johnny Morris began selling tackle out of his father’s liquor store in Springfield, Missouri, today the company provides customers with unmatched offerings spanning premier destination retail, outdoor equipment manufacturing, world-class resort destinations and more. In 2017 Bass Pro Shops acquired Cabela’s to create a “best-of-the-best” experience with superior products, dynamic locations and outstanding customer service. Bass Pro Shops also operates White River Marine Group, offering an unsurpassed collection of industry-leading boat brands, and Big Cedar Lodge, America’s Premier Wilderness Resort. Under the visionary conservation leadership of Johnny Morris, Bass Pro Shops is a national leader in protecting habitat and introducing families to the outdoors and has been named by Forbes as “one of America’s Best Employers.”

Fish Smart and Worry Less with Hobie's Retractable Transducer Shield: The Guardian


OCEANSIDE, California (July 11, 2018) – Hobie, the leading manufacturer of premium kayaks and other watersport products, today announced the release of a new, patent-pending, retractable transducer shield, The Guardian. Fishfinder ready and compatible with almost any transducer on the market, The Guardian serves to protect transducers from impact, retracting into the bottom of the kayak for bumps, beaching and storage.  

“Traditionally, transducers have been mounted beneath the boat in a fixed position. With the size of transducers increasing dramatically in recent years, they’re more exposed to impact and at risk for getting jostled in transport,” says Keeton Eoff, Director of Global Strategy and Development at Hobie. “These transducers are too valuable not to properly protect. The Guardian offers a perfect solution to a frustration many anglers have experienced with adaptive mounting systems.”

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Not only does the Hobie Guardian protect transducers from impact—it also enhances fishfinder performance with the ability to lower the transducer until it is totally suspended beneath the kayak. From this position, a transducer, such as the Lowrance Totalscan, can perform side scans to capture what’s on either side of the kayak—a feature limited by many transducer mounts. From the deployed position, a patent-pending suspension system absorbs impact and allows the transducer to retract inside the hull for protection. A pulley also allows it to be manually retracted for transport or when launching and landing. 

The Guardian is available in September of this year and will come standard in all 2019 Hobie Mirage Drive Pro Angler models. The new feature is fishfinder ready—preinstalled wire plugs in strategic locations eliminate the need for drilling extra holes and make installing a transducer with The Guardian a no-brainer. 

To see more, watch Hobie’s video about the all new Guardian transducer shield. 

Contact:  Matt Aboussie

About Hobie:

Since 1950, Hobie has been in the business of shaping a unique lifestyle based around fun, water and quality products. From their headquarters in Oceanside, California, Hobie Cat Company manufactures, distributes and markets an impressive collection of watercraft worldwide. These include an ever-expanding line of recreation and racing sailboats, pedal-driven and paddle sit-on-top kayaks, inflatable kayaks and fishing boats, plus a complementary array of parts and accessories.